Case Studies
2025
Rethinking Job Search for Skilled Tradespeople
Electrician
Reliable Heating & Air
General Laborer
2 openingsApex Contracting
HVAC Technician
Cool Air Solutions
Electrician Apprentice
3 openingsPowerPro Electric
Company
The Home Depot
Role
Lead UX Designer
Problem
Onboarding drop-off was % higher than desired
Application rate was % lower than expected
Outcome
6 competing prototypes built and tested with real tradespeople
All 3 directions moved to the product roadmap
Late 2024 – 2026
Yonas Media Tool
Company
Yonas Media
Role
Designer + Developer + Strategist
Problem
15 individual spreadsheets, one per artist — no unified view of availability
9,000+ venue records in a CRM disconnected from the booking calendar
Contracts built by hand from the booking calendar
Outcome
Reduced booking inquiry time from 13 min to 1 min 10 sec
Reduced contract entry time from 1 min 15 sec to ~5 sec
90% daily active usage across a 15-person team
2022
Unifying the Airline Agent Workflow
Company
AKQA
Role
Lead UX Designer
Problem
Average call length was too high:
Users were navigating multiple tools while on calls with customers
Users were repeating tasks while trying to resolve customer problems
Outcome
Reduced steps to access Miles data from five to one
Eliminated the most common repeated task: checking flight details
2020
Streamlining Validation for Data Scientists
Company
Cardlytics
Role
Sr UX Designer / Researcher
Problem
Data scientists were manually seeking out sources of truth when checking transaction data
Users waited up to three weeks for their data cleaning work to be verified
Outcome
2019
Improving Filter Discoverability for Car Buyers
Company
Autotrader
Role
UX Designer
Problem
Users were not using filters to refine search results
Results page bounce rate was higher than the 45% benchmark
Outcome
Increased filter engagement by 8%
Decreased bounce rate by 3%
Increased conversions by 10%
Beyond the Screen
Lego Camera
Digital Blue
QuikStyle Brush
Goody
Baby Napper
Graco